The trade fair

Optimism, dynamics and spontaneity – three words which describe a sense of life every biker can identify with and characteristics that shape the experience of motor biking.

The fascination and enthusiasm for motor biking stays unclouded - the motorcycle market is back on the track. This development can easily be proven by looking at this year’s numbers of first registrations, given out by the IVM.

Being the first motorcycle trade show of the year, the SachsenKrad 2012 shortens the long waiting period to the new motorcycle season.  For the 18th time, the trade fair is held a few weeks before the start of the season and consequently creates a highlight during the bikers’ uneventful time. As a result, the SachsenKrad became a fixed date in the annual calendar and an important information platform for local bikers and others interested in motorcycling.

Fast bikes, …
The SachsenKrad signifies a great deal of passion, cult and innovations. The enthusiasm for motorcycles in Saxony remains unbroken, indicated by constant attendance records at the Grandprix on the Sachsenring as well as the stable number of SachsenKrad visitors.

Let us celebrate the beginning of a successful season 2012 at the SachsenKrad! Help us shape a trade fair of high quality that offers the biker scene interesting information and a varied program.

We are looking forward to welcoming you as exhibitor in Dresden.

Daniela Bellmann
Projektleiterin

Trade fairs are multifunctional marketing instruments; they unite for instance aspects of market researches, of sales promotion, of distribution, of public relations and of advertising.  Often, trade fairs or exhibitions have an impact on future purchase decisions of their visitors and exhibitors have the chance to selectively reach many customers in a short amount of time.

• Continuity and stability – the 18th SachsenKrad in Dresden
• First motorcycle trade fair of the year in East Germany
• Unique marketing media package due to the affiliation to DD+V Mediagroup
• Confidence and approval  of customers and competitors
• Expansion of local publicity and image-making of your company
• Success through customer contact on neutral ground
• Contract conclusion and purchase on the spot

Our service for your success: We offer these comprehensive services for your trade fair appearance:

• comprehensive consulting and proficient assistance with the trade fair preparations, organization and post-processing of the trade fair
• contact person for any orders
• Checklists for your trade fair preparation
• Free of charge service-package containing posters, stickers, flyers and invitation cards
• PR-work  for your trade fair participation
• online-presentation including a  link to your web site

• custombikes/ conversions
• Electronics
• Literature
• Second-hand motorcycle market
• Motorcycles/ scooters
• Navigation
• Old-timer
• Quad bikes
• Wheels
• Racing
• Protective clothing
• Services
• Technical equipment
• Trikes
• Tuning
• Clubs/ associations
• Insurances/ Financing
• Garage equipment

Catwalk on the pit lane!

For the 8th time, the beauty contest will attract the visitors’ attention. In cooperation with the Dresdner Morgenpost and Saxon’s leading internet portal sz-online, ten finalists will compete for the title of “Grid-Girl” of the year, presented on the show stage on Saturday. In the end, jury and audience will decide which girl will take pole position.

• Ads and special pages in magazines, daily and weekly newspapers, club and association newsletters
• TV/radio broadcasts and clips
• Widespread poster advertising in different sizes
• Advertisements in Saxony  (through gas stations, driving schools, business partners)
• Regular press announcements and conferences
• Updates on www.sachsenkrad.de

Paradise for bikers

„Wild East“ or „Valley of the clueless”? Long since Dresden used to be located at the edge of Germany: nowadays, the town is rather to be found at the center of Europe and knows how to benefit from this exclusive advantage.

These days, Saxony’s capital city is not only a young and charming metropolis hosting numerous art and culture treasures but also an acknowledged and dynamic city of economy and science with great potential for the future.

This can easily be proven by looking at the city’s remarkable success of business setups, steady economic growth, rising turnover figures, constant expansion of local companies, decreasing unemployment rates and mounting purchasing power as well as its occupation of top positions in all well-known economy rankings.

Dresden’s power as a business location is primarily due to its highly motivated and highly-skilled employees, 55% of which are working in the high tech industry.

Being located close to the Elbe Sandstone Mountains, the Vogtland and the Erzgebirgskreis, the city represents the perfect starting point for unique tours into the nature that every biker will enjoy!

*Quelle: www.dresden.de